Wireless Broadband Combats Internet Problems in Rural California


Wireless Broadband Combats Internet Problems in Rural California

California Ag Today’s Corryn La Rue spoke with Mark Peterson, Unwired Broadband’s strategic account manager, at the World Ag Expo this week and he said there’s been an uptick in demand. rural connectivity.

“There are more IP-based technologies going into the field, even with COVID there are many people who need to increase their bandwidth, or establish new connections with workers who work remotely or even kids going to school and doing e-learning. It was really big. We have seen a huge increase in demand over this period, and it is continuing. I know there’s more… technology out there. We see a growing demand for this service.

“We have a great mix of commercial and residential customers, some of the largest agricultural businesses in the world are located in the Central Valley, and many of them are our customers. We even have customers outside of rural areas using us as a secondary connection. They may have a fiber connection, in their main office for example, but they use us for a secondary connection for disaster recovery. So that’s another part of our business that also seems to be growing, with customers looking for that extra reassurance because the internet is really mission critical to businesses these days.

Unwired Broadband currently serves communities from Bakersfield to Stockton and Peterson says it continues to expand.

According to the California Interactive Broadband Map, most agricultural counties in the state currently have internet speeds below 25 megabits per second. According to All Connect, with these speeds, customers may experience buffering while streaming videos, difficulty connecting multiple devices, and other internet connectivity issues. This means that while the agriculture industry implements more technology into modern practices, rural California still struggles to access high-speed internet.


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