The advantages of virtual fencing


The advantages of virtual fencing

Tim Hammerich

It’s time to publish your Farm of the Future report. I am Tim Hammerich.

Digital technologies are opening up new opportunities in agriculture. One has come of age in recent years, the virtual fence, which is like an invisible fence a dog owner might have around their home, but for livestock. It could save a lot of money in fencing costs and time moving rotational grazing paddocks, but will ranchers embrace it? Frank Wooten is the CEO of Vence, whose virtual fence technology will cover nearly three million acres of pasture this year.

Wooten… “No one likes to put up a fence. We don’t find ranchers who are like, ‘Man, I loved putting up those five miles of fences and that pasture last year, it was fabulous.’ Or like “I love that this drift blew three miles of fence last winter because I can put it back”. So it’s a pain point for them that they inherently know that they will like the product. The other thing that people don’t necessarily always think about is how much time they spend researching where their animals are on large ranches. I mean you’re talking to a rancher who has 20,000 acres of property in Colorado or Idaho. They can spend three hours looking for where their cattle are on any given day. »

Wooten pointed out that this provides benefits to the ranchers’ lifestyle and adds to the overall efficiency of their operation.


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