Rising Trends in Technologies for Animal Agriculture
It’s time to publish your Farm of the Future report. I am Tim Hammerich.
Most of the agricultural technologies we cover in this report relate to crops, but there are also some very interesting animal technologies in development. Merck Animal Health Ventures Team Leader Stephen Murray sees a move towards digital surveillance.
Murray… “In every species, we clearly see the value of monitoring. And that’s our sort of basic proposition. But it will be done in partnership. You are going to be in an ecosystem. You are not alone. And the ecosystem is what we find very interesting, because it could be retailers wanting to use or leverage your watch as something that adds value to their brand.
These monitoring systems provide a base layer of data that will be useful for future innovation. Similar to crops, carbon is also a hot topic.
Murray… “You know, there’s a lot of talk about carbon these days and what that might mean. We monitor this space. We think how it happens, what it means. It is still early to know exactly how this will play out. And I think people are a little too hyped about some of these things. There are real things to do here, but the way they play out, you know, in a real market, continues to evolve.
Murray thinks we are still at the very beginning of innovation for animal agriculture.