Infrastructure Minister Nichola Mallon has announced that she has commissioned a new road safety public information campaign highlighting the dangers and consequences of reckless driving.
Minister Nicholas Mallon
Minister Mallon said:
“As Minister of Infrastructure, part of my responsibility is to promote and improve road safety. It is a responsibility that I take very seriously. Too many people unfortunately lose their lives or are seriously injured as a result of reckless driving and it is a tragedy for their families and friends.
“We all know the dangers of drink-driving, over-speeding or road conditions and that wearing a seat belt can save your life in a crash. However, we may not be aware of the potential serious consequences of reckless or inattentive driving.
“The reality is that reckless driving is the primary causal factor responsible for the majority of people killed or seriously injured, accounting for 53% over the past 10 years. This campaign is an opportunity to raise awareness of the dangers of reckless driving and to influence our behavior as road users.
Recklessness is made up of a number of poor road user behaviors including “inattention or diverted attention” and “driving too close”. Reckless and distracted driving is the number one cause of road accidents in Northern Ireland.
A consultation on proposals to make reckless driving an offense under the notice of fixed penalty for misdemeanor offenses was recently conducted by the Department. The call for evidence also considered the potential for the introduction of Operation SNAP in Northern Ireland, where the PSNI would accept dash cam footage showing irresponsible or inappropriate use of the road by road users. the road. The consultation is now complete and Ministry officials are reviewing the responses and will submit proposals to the Minister for her consideration.
Minister Mallon added:
“I have made it clear that I take a zero tolerance approach to irresponsible behavior on the roads. We have seen significant progress over the past few years in reducing the number of people who have tragically lost their life or serious injury from traffic accidents, but we still have a long way to go, and I will continue to work with partners to reduce the number of fatalities and serious injuries on our road network.
The multimedia campaign is to be launched by autumn on TV, radio, social media and in bus rear advertising.
Notes to Editors:
- To pledge to share the road to zero road deaths, visit http://www.sharetheroadtozero.com
- The Highway Code is available for free download here https://www.nidirect.gov.uk/publications/highway-code-downloadable-version
- All media inquiries should be directed to the Department of Infrastructure press office at: [email protected]
- The Executive Information Service offers an after-hours service for media inquiries only between 6:00 p.m. and 8:00 a.m. Monday through Friday and weekends and holidays. The permanent press officer can be contacted on 028 9037 8110.
- Follow the Department on Twitter @deptinfra and on Facebook @DepartmentforInfrastructure
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