Get farmers to get more involved in Agtech companies
It’s time to publish your Farm of the Future report. I am Tim Hammerich.
Today, there are more options than ever for digital tools on the farm. However, farmers do not want to carry several different applications that do not interact with each other. Saskatchewan farmer Kristjan Hebert says he would like to see more collaboration among agricultural technology providers to integrate these solutions.
Hébert… “It reminds me a bit of farmers, doesn’t it? Agri-tech companies sort of go through this fierce individualism, entitlement, or independence. And I think agriculture has the same problem, right? Farmers are fiercely independent, which is what allows us to defeat mother nature and overcome these problems. But at the same time, we don’t collaborate very well. And I think the agricultural tech industry is kind of following the same issue right now. The collaboration is a little weak, and sometimes they have to focus a little more on the writer of the check and that’s the farmer versus what they decide in the meeting room. »
Hebert also points to the fact that farmers need to play a greater role in the development of these products and businesses.
Hébert… “You know, I think they have to do a little better to have agricultural advisors and to have unique programs to involve farmers as advisors. Whether it’s stock options or, you know, free use of the tool for X years, as long as you provide guidance. And they really need to understand how their technology will change an everyday decision.
Hebert owns Hebert Grain Ventures and Maverick Ag, an agricultural risk management and advisory firm.