Economic forecasts: information technology, land use planning, law, distillery and restaurants | Jax Daily Record | Jacksonville Daily Record



Annie Erstling

Chief Strategy Officer, Forcura

Annie Erstling

Main issue: The industry’s continued ability to fortify itself against sophisticated cyber threats.

Forcura has been a trusted partner to our more than 700 healthcare customers and multiple technology partners for nearly a decade.

During this period, we have strengthened our internal rigor around information security processes, achieving SOC 2 compliance certification on our way to the highest level of certification available to health technology vendors, HITRUST .

Beyond that, we strive to help our customers strengthen their security processes with free educational webinars and downloadable content showcasing information security best practices from their peers, security and how to keep their executives informed and protected against data breaches and their significant financial and clinical consequences.

Ransomware attacks in healthcare have been proven to present a life or death situation.

We all play a role in strengthening our technology infrastructure and Forcura will continue to invest in maintaining the strongest security possible.


Sherry Davidson

President, Davidson Realty Inc.

Sherry Davidson

Main issue: Uncertainty of costs to complete the development process, whether it is a mixed-use, commercial or residential development project.

We see a stark example of this in today’s housing market, with listed homes not being sold until they are nearly complete.

The real estate developer has no way of accurately projecting the cost of the developed parcel or finished lot with the current fluctuating schedule and cost of land, government permits, labor and materials. Inflation fears add to the volatility of the situation.

Our strategy is to assume a longer and more flexible holding period. An up-to-date market analysis regarding finished product inventory and pricing will be reviewed prior to the start of each part of the development process.


Frederick H. Kent III

Shareholder and Chairman, Marks Gray

Frederick H. Kent III

Main problem: the US economy is at a tipping point, which is creating uncertainty in many sectors.

Companies face many legal issues, especially as we see new regulations, rising inflation, potential tax increases, and new mandates like vaccines.

Direction will depend on factors such as the pandemic, political climate and inflation.

The economy could continue to grow at a slower and more cautious pace or we could be on the verge of entering some form of fiscal crisis.

The legal industry is unique in that it will always be successful, regardless of the economy.

In times of recession, certain areas of law thrive, such as bankruptcy, collections and foreclosures. In a growing economy, the areas that thrive are mergers, acquisitions and real estate.

Uncertainty means being prepared for any eventuality. You have to be flexible and diverse in your areas of practice.

Be ready to support your customers in any economic climate.


David C. Cohen

President and Chief Distiller, Manifest Distilling; President, Florida Craft Spirits Association

David C. Cohen

Main problem: the consolidation of an already heavily regulated industry is making it increasingly difficult for small local growers/producers to compete both in terms of price and leverage to attract public attention. Adding supply chain issues only amplifies the problem.

Manifest Distilling will continue to double down on its community approach of focusing on our backyard first by creating a world-class destination experience through our cocktail lounge.

This is coupled with our Uplifting Spirits program focusing on local charities by profiling one each month and donating a percentage of Cocktail Room revenue. We’re building on this strong community relationship and support to continue to reach audiences in North Florida and beyond.

None of this is possible without our team. During the pandemic, we have focused on employee retention and growth by offering competitive compensation and benefits.

We hope that all of these elements combined will allow us to continue to see double-digit year-over-year growth.


Richard Robinson

Chef/Owner, Pink Salt Restaurant & Wine Bar

Richard Robinson

Main problem: Shortages.

The restaurant industry faces supply shortages, staff shortages, higher labor costs due to staff shortages, and high costs for goods and services.

Pink Salt’s strategy is to maintain the quality of the food and services we provide and to retain our staff by incentivizing them.

We have adopted an aggressive online presence with a digital loyalty program. We also have a strong Customer Really Matters (CRM) program in place which has been our lifeline during this crisis.

Our focus on cooking is based on five principles of food preparation: Integrity, Passion, Fresh Ingredients, Service and Customer Satisfaction.

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