Building a new agricultural value chain


Building a new agricultural value chain

Tim hammerich

It’s time for your report on the Farm of the Future. I am Tim Hammerich.

Adding a new crop to the farm is complicated enough when the markets are there, but imagine trying to create a whole new value chain from scratch. This is what the Stony Creek Colors team is trying to do in order to create a market for indigo. Renée Vassilos of The Nature Conservancy is an investor in the company.

Vassilos… “It’s a company that comes from Nashville. A brilliant woman who started this business, uh, actually built the entire demand side of the equation for indigo as a natural dye. And she has worked from seed genetics to dry leaf extraction technology to introduce profitable building for healthy soil, rotating crop for farmers.

Vassilos says the area cultivated with indigo is likely to remain small, but this ambitious venture could serve as a model for building other value chains that support sustainable agriculture.

Vassilos .. “Everyone is talking about introducing rotations. Well the reality is it’s a huge business because of the post harvest space. And we saw that what Sarah Bellos had developed by Stony Creek Colors was actually this whole system, from seed genetics to demand. So replace yourself with a synthetic indigo dye at factories in China for the jeans everyone wears.

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