Aligning interests between farmers and Agtech
This is Tim Hammerich from the Ag Information Network with your Farm of the Future report.
There is a common story in agricultural technology that millions of dollars are spent developing products that farmers don’t want, can’t use, or can’t afford. So why aren’t companies involving potential farmer customers sooner, perhaps even as investors? That’s a question entrepreneur and podcaster Hannah Senior asks herself.
Senior… “One of the things I see is that farmers themselves are often not able to invest with confidence. And a lot of producer organizations will invest in research, but not the companies that will then commercialize that research. And it seems to me that they might be able to experiment with some of these different ways as well. Not least because one of the ways they can get a return on investment is not just on the investment itself, but through those innovations, which then drive productivity in their industries.
Senior highlights this idea and others in a recent documentary-style podcast titled Innovating Agtech.
Senior… “If we continue what we have always done, we will get what we have always gotten. And in fact, it would be nice to have more diversity in the type of companies supported, the type of solutions that are brought to market at a faster rate.
This is an area where Senior would like to see more aligned interests in agriculture.