Ag Data Experts – WEST AG INFORMATION NETWORK

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Agricultural Data Experts

Tim Hammerich
Journalist

It’s time to publish your Farm of the Future report. I am Tim Hammerich.

Data is changing the way we do business in almost every industry. Agriculture is no different, but capturing, organizing, analyzing, and converting agricultural data into useful actions is still not a reality for most farmers. When Pat Smith wanted to make better use of his data on his hop and apple farm, he decided to go back to school to get a master’s degree in business analytics.

Smith… “I started to really look outside of farming, outside of hops and apples, what other people are doing with data and analytics. And we were getting creative with how we acquired data. We invented new systems and technologies to take data and try to understand some of our harvesting processes a little better, especially the drying process. And what I saw was that my skills were reaching their limits.

Even with his background in business analytics, he needed more help in areas like data engineering.

Smith… “It was multiple datasets and they were in multiple different places. And it was like, wait a second. How do I take this data that’s in this system, and this data that’s in this other system, and I know it has a relationship and I want to understand that relationship. How do I do that?”

Smith recruited a team to help bring it all together. The group has formed a new company, Loftus Labs, to help other farmers and agribusinesses harness their data as well.

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