A new accelerator attracts tech companies to the fruit and vegetable industry

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A new accelerator attracts tech companies to the fruit and vegetable industry

Tim Hammerich
Journalist

It’s time to publish your Farm of the Future report. I am Tim Hammerich.

The International Fresh Produce Association has launched a new accelerator program to incentivize technology companies to bring their innovations to the fresh produce industry. The program, called Fresh Field Catalyst, aims to introduce companies that have already established themselves elsewhere to product opportunities, says vice president of innovation Vonnie Estes.

Estes… “It’s really going to be about working with companies and then supporting them and introducing them at a very high level to the agri-products industry, which I think would be impossible to get any other way.”

Estes says the program will immerse them in the industry in person, followed by six months of virtual meetings, support and mentorship with key people in the industry.

Estes… “There are so many cultures, you know, there are so many different technologies. There are different sizes of farms, different types of people, all these different things. So how do you bring technology into this, and as a technology provider, how do you make money? Because everything is so fragmented.

These companies may come from outside of agriculture or out of the country, or other segments of the agriculture industry.

Estes… “In the past, certainly when I worked with venture capitalists years ago, they would always steer people away from any kind of specialized culture. And they were saying, you know, go make your mark in corn and soybeans, and then maybe you can grow. So I hope to attract some of these companies and technologies as well.

Visit the technology page on FreshProduce.com to learn more and apply: https://www.freshproduce.com/resources/technology/.

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